The story behind The Story Gin

The story behind The Story Gin
March 13, 2017 Gin Lane

February’s gin of the month comes with a slightly different story to those we typically ship from Gin Lane.

Rory Lane, the man behind it comes from a wine making background. He’s been producing his own wines through The Story Wines label since 2004. While he had no family connections to the wine industry (as many vintners do), the appeal of working outdoors, eating in good restaurants and drinking great wine was too good to pass up.

For Rory one of the appeals of winemaking came down to the mix of science and artistry/creativity. It allows him to exercise both of these in production and this also comes across in his approach to The Story Gin.

Entering a joint venture in a winery in Melbourne’s southern suburbs proved to be fortuitous for us gin lovers. Rory’s partners also happen to own Craft & Co an urban distillery also in Melbourne (more information on Craft & Co in the future).

The partnership has lead to Rory working with Craft & Co to produce this exceptional gin.

We asked Rory how much of his wine background played a part in the type of gin that he’s produced. Interestingly the answer came down less to flavours, produce and botanicals and more to process.

Like his wine, Rory wanted his gin to have a sense of place. In the same way wine is evocative of the region and climate the grapes are grown in, he wanted his gin to be evocative of Australia. In this respect he has sought out a number of interesting native botanicals to include.

Rory also likens the blending of botanical flavours to the way he blends Story Wines. Rory was looking for high tones and complexity of aromatics. He was happy as he put it to ‘sacrifice some bigger, heavier flavours for prettiness’.

The process of developing Story gin began on a small 2 litre still and took around 4 trial batches. After the 3rd batch, Rory was sure he had the right flavours, the 4th ensured the balance of these was just right.

The future is bright and interesting for Story gin. While we secured the majority of batch 2 (and a handful of batch 1) at Gin Lane, a fair few bottles have also found their way over to the home of gin in the UK.

Rory has some great plans up his sleeve and it’s quite possible we’ll see even more ‘local’ expressions of Story in the future.


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